TruthDeck
D2C
Sector Deep-Dive

D2C Startups

86 startups ranked by TruthScore

75
Avg Score
64
Verified
20
Suspicious
2
Unverified
Top Performer in D2C
W
Whatnot
Whatnot is a leading livestream shopping platform in the U.S.
85
TRUTHSCORE
W
Whatnot
YC Founder
85
VERIFIED
Whatnot is a leading livestream shopping platform in the U.S.
Series B· Los Angeles, USA
N
Nykaa
Falguni Nayar
85
VERIFIED
Nykaa is a leading beauty and fashion e-commerce platform.
Public· Mumbai, India
H
Honeylove
YC Founder
85
VERIFIED
Honeylove makes functional undergarments for women.
Series B· Los Angeles, USA
M
Mensa Brands
Ananth Narayanan
85
VERIFIED
Acquires and scales D2C brands across fashion, beauty, and home.
Series B· Bangalore, India
H
Home Essentials
85
VERIFIED
Direct-to-consumer brand offering home essentials.
Other· Unknown, India
L
Lenskart
Peyush Bansal
85
VERIFIED
Lenskart provides high-quality eyewear at affordable prices.
Series D+· Faridabad, India
G
G.O.A.T. Brand Labs
Rishi Vasudev
85
VERIFIED
GOAT Brand Labs focuses on acquiring and scaling premium D2C apparel and lifestyle brands.
Series B· Bangalore, India
G
GlobalBees
Nitin Agarwal
85
VERIFIED
GlobalBees is an e-commerce aggregator acquiring and scaling D2C brands.
Series B· Delhi, India
K
Kapiva
Ameve Sharma
85
VERIFIED
Kapiva offers modern Ayurvedic products for complete nutrition.
Series B· Delhi, India
S
Sugar Cosmetics
Vineeta Singh
82
VERIFIED
Premium makeup and beauty products provider.
Series D+· Mumbai, India
K
Keventers
Aman Arora
78
VERIFIED
Keventers is a D2C company aiming for global brand presence.
Series B· New Delhi, India
E
Epigamia
Rohan Mirchandani
78
VERIFIED
Epigamia is a D2C brand aiming to expand its product range and distribution network in India.
Series C· Mumbai, India
C
Country Delight
Chakradhar Gade
78
VERIFIED
Delivers fresh and unadulterated milk and dairy products directly to consumers.
Series C· Gurugram, India
D
Dot & Key
Suyash Saraf
78
VERIFIED
Natural & Clinically Proven Skin Care Products
Series A· Kolkata, India
T
The Derma Co
Ghazanfer Ali
78
VERIFIED
Direct-to-consumer skincare brand.
Series B· Gurugram, India
B
Beardo
Ashutosh Valani
78
VERIFIED
Beardo specializes in men's grooming products.
Series B· Ahmedabad, India
H
Heads Up For Tails
Rashi Narang
78
VERIFIED
Pet care brand aiming to be the largest in India.
Series A· New Delhi, India
M
mCaffeine
Tarun Sharma
78
VERIFIED
India's first caffeinated personal care brand with a focus on millennial lifestyle.
Series C· Mumbai, India
J
Juicy Chemistry
Megha Asher
78
VERIFIED
100% Organic & Natural Face, Skin, Hair & Body Care Products
Series A· Coimbatore, India
V
Virgio
78
VERIFIED
Building sustainable fast fashion for the next generation.
Series A· Bangalore, India
C
Clovia
78
SUSPICIOUS
Clovia offers affordable lingerie for women online.
Series C· Delhi, India
Z
Zivame
Richa Kar
78
VERIFIED
India's largest online lingerie platform.
Series D· Bangalore, India
F
Freshmenu
Rashmi Daga
78
VERIFIED
Freshmenu delivers fresh food bowls beyond borders.
Series C· Bangalore, India
C
Chai Point
Amuleek Singh Bijral
78
VERIFIED
Chai Point is a direct-to-consumer brand serving chai.
Series C· Bangalore, India
F
Faasos
Jaydeep Barman
78
VERIFIED
Faasos offers wraps and rolls through its online platform.
Series D+· Mumbai, India
B
Behrouz Biryani
Kallol Banerjee
78
VERIFIED
Direct-to-consumer biryani brand offering a royal dining experience.
Series C· Bangalore, India
B
Biryani By Kilo
Kaushik Roy
78
VERIFIED
Direct-to-consumer biryani delivery service.
Series B· Gurgaon, India
T
The Man Company
Hitesh Dhingra
78
VERIFIED
Premium men's grooming essentials.
Series B· Gurugram, India
B
Boat Lifestyle
Aman Gupta
78
VERIFIED
Boat Lifestyle is a leading D2C brand in audio and wearable consumer electronics.
Series B· New Delhi, India
U
Urban Ladder
Ashish Goel
78
VERIFIED
Urban Ladder aims to be the leading furniture and home decor brand in India.
Series D+· Bangalore, India
B
Bombay Shaving Company
Shantanu Deshpande
78
VERIFIED
Premium grooming solutions for men.
Series C· New Delhi, India
P
Paper Boat
Neeraj Kakkar
78
VERIFIED
Reviving traditional Indian drinks.
Series D+· Bangalore, India
R
Raw Pressery
Anuj Rakyan
78
VERIFIED
Raw Pressery is a clean-label beverage brand.
Series C· Mumbai, India
S
Sleepy Owl Coffee
Ajai Thandi
78
VERIFIED
Direct-to-consumer coffee brand based in New Delhi, India.
Series A· New Delhi, India
B
Blue Tokai Coffee
Matt Chitharanjan
78
VERIFIED
Blue Tokai Coffee is a leading specialty coffee brand in India.
Series B· New Delhi, India
R
Rage Coffee
Bharat Sethi
78
VERIFIED
Direct-to-consumer coffee brand offering Ethiopian coffee.
Series A· New Delhi, India
T
The Whole Truth
Shashank Mehta
78
VERIFIED
The Whole Truth is a D2C brand offering 100% clean label food products.
Series B· Mumbai, India
L
Licious
Abhay Hanjura, Vivek Gupta
78
VERIFIED
Licious provides fresh meat and seafood directly to consumers.
Series D+· Bangalore, India
F
FreshToHome
Shan Kadavil
78
VERIFIED
Online brand for fresh fish and meat e-commerce.
Series D+· Bangalore, India
Z
Zappfresh
Jatin Singh
78
VERIFIED
Zappfresh provides fresh, hygienic, and traceable meat products directly to consumers.
Series B· Gurgaon, India
W
Wayfair
Niraj Shah
78
VERIFIED
Wayfair is an e-commerce company selling furniture and home goods online.
Public· Boston, USA
T
ThredUp
James Reinhart
78
VERIFIED
An online resale platform for second-hand clothing and accessories.
Public· Oakland, USA
R
Rebag
Charles Gorra
78
VERIFIED
Buy & Sell Designer Bags, Watches, Jewelry & More
Series C· New York, USA
G
GOAT
Eddy Lu
78
SUSPICIOUS
GOAT is a platform for sneakers, apparel, and accessories.
Series D+· Los Angeles, USA
H
Havenly
Lee Mayer
78
VERIFIED
Online interior design and home decorating service.
Series C· Denver, USA
C
Chewy
Ryan Cohen
78
VERIFIED
Chewy is a pet food company based in the United States.
Public· Dania Beach, USA
B
BarkBox
Matt Meeker
78
VERIFIED
BarkBox is a monthly subscription service providing dog products and experiences.
Public· New York, USA
T
The Farmer's Dog
Jonathan Regev
78
VERIFIED
Delivers human-grade fresh dog food directly to consumers.
Series D+· New York, USA
A
About You
Tarek Müller
78
VERIFIED
German fashion online retailer
Public· Hamburg, Germany
N
Namshi
Hosam Arab
78
VERIFIED
Online fashion retailer in the Middle East.
Series D+· Dubai, United Arab Emirates
P
Poshmark
Manish Chandra
78
VERIFIED
A social commerce marketplace for buying and selling fashion, home goods, and electronics.
Public· Redwood City, USA
M
Mamaearth
Varun Alagh
78
VERIFIED
Direct-to-consumer brand specializing in baby and personal care products.
Series D+· Gurugram, India
S
Snitch
78
SUSPICIOUS
Direct-to-consumer fashion brand.
Series A· Bangalore, India
B
Bewakoof
78
SUSPICIOUS
Online fashion retailer offering casual fashion at affordable prices.
Series B· Mumbai, India
S
Slurrp Farm
Aditi Shekar and Meghana Narayan
78
SUSPICIOUS
Healthy food and snacks for kids.
Series B· Delhi, India
V
Vahdam Teas
Bala Sarda
78
VERIFIED
Vahdam Teas sells Indian teas globally direct-to-consumer.
Series D· Delhi, India
T
The Sleep Company
Priyanka Salot
78
VERIFIED
The Sleep Company specializes in innovative SmartGRID mattresses.
Series B· Mumbai, India
P
Purplle
Manish Taneja
77
VERIFIED
Purplle — verified D2C company
Series D· Mumbai, India
J
Jimmy's Cocktails
Ankur Bhatia
75
VERIFIED
Revolutionizing the cocktail experience in India with premium mixers.
Series A· Gurgaon, India
U
Ustraa
Rajat Tuli
75
SUSPICIOUS
Men's grooming products provider in India.
Series B· Gurgaon, India
F
Fingerlix
Shripad Nadkarni
75
VERIFIED
Revolutionizing the ready-to-cook food market in India with fresh, preservative-free products.
Series B· Mumbai, India
S
Supertails
Varun Sadana
75
SUSPICIOUS
Supertails provides a platform for pet products and veterinary services.
Seed· Bengaluru, India
P
Plum Goodness
Shankar Prasad
75
VERIFIED
Direct-to-consumer beauty brand.
Series B· Mumbai, India
M
Minimalist
72
VERIFIED
Honest, Authentic & Affordable Beauty Products
Series A· Jaipur, India
M
Mokobara
72
VERIFIED
Mokobara is a premium luggage brand.
Series B· Bangalore, India
T
The Souled Store
72
VERIFIED
Online shopping for clothing and accessories.
Series B· Mumbai, India
W
Wrogn
72
VERIFIED
Youth fashion brand backed by Virat Kohli.
Series B· Bangalore, India
W
Wakefit
Ankit Garg
72
VERIFIED
Wakefit is a D2C company based in Bengaluru, India.
Series D+· Bengaluru, India
T
The Moms Co
72
VERIFIED
Direct-to-consumer natural baby care brand.
Series C· Delhi, India
P
Pilgrim
72
VERIFIED
No verified tagline available.
Series B· Mumbai, India
N
Nua
Ravi Ramachandran
72
SUSPICIOUS
Nua provides menstrual and intimate care products through a subscription model.
Series B· Mumbai, India
U
Ultrahuman
Mohit Kumar
72
SUSPICIOUS
Ultrahuman develops smart health devices for metabolic fitness.
Series B· Bangalore, India
S
Scentbird
YC Founder
72
SUSPICIOUS
Scentbird is a luxury fragrance subscription service.
Series B· New York, USA
B
Brandless
Tina Sharkey
72
VERIFIED
Brandless — verified fraud or confirmed shutdown
Series D+· San Francisco, USA
R
Rare Rabbit
Manish Poddar
70
SUSPICIOUS
Premium men's fashion brand.
Series A· Bangalore, India
B
Bonkers Corner
70
SUSPICIOUS
D2C brand focused on expanding its offline presence.
Series A· Unknown, India
F
Fire-Boltt
Arnav Kishore
68
SUSPICIOUS
Fire-Boltt is a direct-to-consumer smartwatch brand.
Bootstrapped· Bengaluru, India
N
Noise
Gaurav Khatri
65
SUSPICIOUS
Noise is a D2C brand specializing in wearables.
Series B· Delhi, India
P
Pee Safe
Vikas Bajaj
65
SUSPICIOUS
Pee Safe is a personal hygiene and femtech D2C brand.
Series C· Delhi, India
N
North
YC Founder
60
SUSPICIOUS
Wearable computing hardware: biosignal gesture recognition
Acquired· Kitchener, Canada
W
WOW Skin Science
Manish Chowdhary
60
SUSPICIOUS
Direct-to-consumer skincare and lifestyle brand.
Bootstrapped· Bangalore, India
M
Matterport
YC Founder
60
SUSPICIOUS
Capture, share, and collaborate in immersive 3D.
Public· Sunnyvale, USA
B
BeastLife
55
SUSPICIOUS
Direct-to-consumer brand in India.
Seed· Unknown, India
B
BoAt
Aman Gupta
50
SUSPICIOUS
boAt is a consumer electronics brand specializing in audio products.
Series B· Delhi, India
S
Shxpir
Shxoir
30
UNVERIFIED
Digital creator collaboration with enterprise brands.
Bootstrapped· Unknown
C
Craftsvilla
Manoj Gupta
19
UNVERIFIED
Craftsvilla — verified fraud or confirmed shutdown
Shutdown· Mumbai, India
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